After 5 years, the Recognise campaign is being ditched as First Peoples move away from encouraging symbolic recognition in search of more meaningful action such as Treaty/ies.
The campaign was launched in 2012 under Reconciliation Australia by then Prime Minister, Julia Gillard.
After the Uluru summit in May which delivered a unanimous decision that constitutional recognition was not a priority now, the Recognise campaign announced that it was planning to rebrand to suit the goals of First People.
Reconciliation Australia Co-Chair, Tom Calma AO said the organisation had made a valuable contribution.
"The Recognise campaign has made a significant contribution to building public awareness of the need for constitutional reform and recognition of the unique place of Aboriginal and Torres Strait Islander peoples in our nation," he said.
Despite the dismantlement of Recognise, many say that the campaign was affective in adding to and generating the conversation around First Peoples rights.
Minister for Indigenous Health and Aged Care, Ken Wyatt has said that the campaign had ‘done its job’.
“I want to congratulate them on the work that they’ve done the awareness that they developed across this country and helping Australians talk about recognising Aboriginal and Torres Strait Islander people in the constitution,” he said.
“To all the people involved in recognition I want to thank you for the work that you did, your commitment and the way that you developed that awareness across this nation.”